DCF Myth 1: If you have a D(discount rate) and a CF (cash flow), you have a DCF! Consistency Tests for DCF Hall of shame DCF checklist DCF Myth 2: A DCF is an exercise in modeling and number crunching! Connecting Stories to Numbers: The Process Tie to the life cycle: The Investor Angle Tie to the Life Cycle: Implications for managers DCF Myth 1: If you have a D(discount rate) and a CF (cash flow), you have a DCF!