Keep the search result pages in search engines up to date

- 1 minutes read - 173 words

Last week I was assigned a task to keep search result pages of a site of my company up to date. After researching, trial and errors, I found out the following ways to keep the search result pages in search engines up to date.

  • Remove outdated content from search result of google and Bing.

    • temporary: block URLs from webmaster tools

    • permanent:

      1. get sitemaps.xml of old site and clean up thoroughly.

      2. add noindex to outdated pages and robots.txt.

  • Add new contents to search result of google and Bing.

    • temporary: submit individual important URLs to google and Bing.

    • permanent: get sitemap.xml of new site and submit sitemap.xml to google and Bing.

  • check indexing status in search console/webmaster tools to make sure pages indexed.

  • check too many redirections: crawl sites and try to find too many redirections.

  • Improvement: speed up indexing, may incur costs for indexing when crawling beyond crawl budget from google and Bing.

    • to add indexnow for Bing,

    • add indexing Api for google search.

  • google/Bing search alerts for outdated content: checking interval 90 days.

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